When I created the business name MVP4, the focus was on the letter “P”—representing People, Product, Partner, and Profit. Over the years, I’ve also come up with a series of words beginning with “F” that have special meaning to me, both personally and professionally. Let me start with my personal “F” words—just two of them. My Favourite Personal “F” Words A few months ago, I attended a celebration of life for my aunt. While speaking with a minister, I asked her, “Do you know w

Earlier this month, LinkedIn announced its list of the Top 15 Canadian Startups on the Rise in 2025. At MVP4, we took a closer look at all 15 remarkable companies and selected our Top 3 favourites. Startups play a vital role in driving Canada’s economic growth, and each of the featured companies truly deserves the recognition LinkedIn has given them. We extend our congratulations to all of them! While most of the Top 15 operate in software, AI, or online platforms, we chose t

A couple of weeks ago, I mentioned that only 30% of start-ups and small-to-medium businesses survive beyond 10 years — meaning 70% ultimately fail due to insufficient capital, weak business planning, and limited market research. Now, let’s turn to Canada Post, a federal Crown corporation that is supposed to be financially self-sustaining through its products and services — not taxpayer funding. However, the reality is that Canada Post is effectively being supported by Canadia

“If You Build It They Will Come” – Field of Dreams. “We Built It and They Came” – Cannes Advertising Festival Before 2000, I was in Cannes, France, sitting outside a French restaurant with Canada’s top creative directors who were attending the Cannes Advertising Festival (CAF). At the time, I was the Canadian representative for the festival, working with Cineplex. During our conversation, one of the creative directors remarked, “We see the same 20 or so advertising people her

This week’s blog is my rant about how our Canadian federal government — along with other levels of government — is failing small and...

Delivering a 5-star customer experience is one of the most important drivers of both immediate and long-term business growth. As I often...

When launching a new company or brand, it’s essential to build an integrated marketing mix campaign that puts your message in front of your audience across multiple touchpoints

When people ask about my favourite hobbies, I always say: 1) fitness 2) cycling 3) environment 4) charities and 5) work. The last one...