I define a Me Person as someone who is overly focused on their own needs, desires, and advantages—often showing little consideration or empathy for others’ well-being. Me People tend to take more than they give in relationships and expect things to go their way without compromise. If you recognize yourself as a Me Person, I encourage you to keep reading and learn what We People do to support others. This mindset is also why I struggle with many world leaders today—too many ca

Since launching MVP4 in late September, I’ve had the privilege of meeting some incredibly innovative and passionate entrepreneurs—people with a truly visionary focus on growing their businesses across technology, environmental energy, advertising, and professional/financial services. They all share one core trait: “They Want To Grow!” One of these visionary founders I’ve recently been introduced to is Neda Ghazi, CEO & Founder of MEEX. I always like to do my homework on a com

Will Canadians Buy "Made In Canada" products during Black Friday shopping

Is 2025 Black Friday Spending Going to be Up or Down?

The Liberal government announced last week a massive plan: ONE TRILLION DOLLARS in new investment over the next five years. To fund this, the Canadian deficit is projected to balloon to over $78 billion by 2025-26. I sincerely hope that Mark Carney and the Liberals turn their promises into a credible, actionable plan that earns the confidence and trust of Canadians. If this plan fails, I fear it will leave Millennials, Generation Z—my children—and future generations struggli

When I created the business name MVP4, the focus was on the letter “P”—representing People, Product, Partner, and Profit. Over the years, I’ve also come up with a series of words beginning with “F” that have special meaning to me, both personally and professionally. Let me start with my personal “F” words—just two of them. My Favourite Personal “F” Words A few months ago, I attended a celebration of life for my aunt. While speaking with a minister, I asked her, “Do you know w

Earlier this month, LinkedIn announced its list of the Top 15 Canadian Startups on the Rise in 2025. At MVP4, we took a closer look at all 15 remarkable companies and selected our Top 3 favourites. Startups play a vital role in driving Canada’s economic growth, and each of the featured companies truly deserves the recognition LinkedIn has given them. We extend our congratulations to all of them! While most of the Top 15 operate in software, AI, or online platforms, we chose t

A couple of weeks ago, I mentioned that only 30% of start-ups and small-to-medium businesses survive beyond 10 years — meaning 70% ultimately fail due to insufficient capital, weak business planning, and limited market research. Now, let’s turn to Canada Post, a federal Crown corporation that is supposed to be financially self-sustaining through its products and services — not taxpayer funding. However, the reality is that Canada Post is effectively being supported by Canadia

“If You Build It They Will Come” – Field of Dreams. “We Built It and They Came” – Cannes Advertising Festival Before 2000, I was in Cannes, France, sitting outside a French restaurant with Canada’s top creative directors who were attending the Cannes Advertising Festival (CAF). At the time, I was the Canadian representative for the festival, working with Cineplex. During our conversation, one of the creative directors remarked, “We see the same 20 or so advertising people her

This week’s blog is my rant about how our Canadian federal government — along with other levels of government — is failing small and...

Delivering a 5-star customer experience is one of the most important drivers of both immediate and long-term business growth. As I often...

When launching a new company or brand, it’s essential to build an integrated marketing mix campaign that puts your message in front of your audience across multiple touchpoints

When people ask about my favourite hobbies, I always say: 1) fitness 2) cycling 3) environment 4) charities and 5) work. The last one...