Must Build a Marketing-Mix Campaign

When launching a new company or brand, it’s essential to build an integrated marketing mix campaign that puts your message in front of your audience across multiple touchpoints. The more often they see your brand, the more likely they are to remember you.

Last week, we officially launched MVP4, with a focus on reaching B2B companies and senior decision-makers who could benefit from our sales, marketing, and professional services. Our initial go-to-market strategy was straightforward: LinkedIn.

Our multi-month marketing mix includes:

1.    Ad Campaigns – LinkedIn

2.    New Company Page - LinkedIn

3.    Weekly Blogs – LinkedIn

4.    Targeted Outreach – LinkedIn Sales Navigator

5.    CoPilot A.I. – powering and accelerating our sales-marketing efforts

The goal: drive qualified prospects to our new website, www.mvp4.ca, and encourage them to Book a Call.

The results? In less than a week, we’ve already secured meetings. High five to that! ✋

Coming up with a business idea is exciting, but building a go-to-market strategy and actually selling that idea is often the biggest challenge. As I like to say: “Without a plan, you have no idea.”